Welcome to Influeri, where we are changing the world of influencer marketing with our cutting-edge automated platform. Let's take a journey through our origins, mission, and the innovative solution we provide.
Our story began in 2021, when our founder Nicholas S. Jacobsson, during his studies at the prestigious Stockholm School of Economics, identified the need for a more efficient, streamlined approach to influencer marketing. The subsequent exploration led him to conceptualize Influeri.
He was soon joined by co-founder Robin Naderi, and together they dedicated six months to a comprehensive investigation into the influencer marketing process for their master thesis "Closer Connection for Perfection". Their research-based findings became the foundation for Influeri, solidifying the company’s commitment to a research- and evidence-based approach.
Since our inception, Influeri has grown from 1 founder to 10 creative teammates and has remained committed to research. We continually collaborate with prominent researchers at the Stockholm School of Economics and other universities, seeking to understand the evolving landscape of influencer marketing and ensuring our platform always stays a step ahead.
In 2022, we reached a significant milestone. With an investment of 12.5 million SEK from superstar Zara Larsson and other investors, we launched the first version of our platform. We were thrilled to have Linas Matkasse, a renowned Swedish food and grocery brand, as our first customer. They successfully launched their first campaign on the platform in august of 2022, and had tremendous success in many more campaigns thereafter. Read their customer case here.
Today, Influeri has been adopted by several respected enterprise customers and innovative startups. Our platform has managed hundreds of campaigns and facilitated thousands of influencer collaborations automatically, establishing our platform's effectiveness and reliability.
At Influeri, we're not just providing a tool, we're revolutionizing an industry. Our automated platform simplifies every major step in the influencer marketing process, from finding and contacting influencers to handling contracts, tracking results, and managing payments. Furthermore, we are also seeing guidelines for how to work with influencer marketing, providing a fairer and more creative landscape for both brands and creators to collaborate.
In an industry that continues to grow and evolve, Influeri leads the way, driving businesses to new heights with our innovative, research-based platform and team.
Welcome to the future of influencer marketing - welcome to Influeri🔥