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Alibaba.com
Alibaba.com is one of the world’s largest e-commerce platforms. This Easter weekend, they set out to do something bold: launch a major U.S. campaign mobilizing hundreds of small business owners on TikTok to share how they source products from Alibaba.com. The catch? They had just one week to pull it off — and manually managing the campaign process wasn’t an option.
To make it happen, Alibaba.com turned to Influeri's AI to solve what looked like an impossible mission. The brief was clear: find and activate hundreds of small business owners on TikTok — fast, and at scale. With over 13 million creators on TikTok in the U.S. alone to evaluate, and 20,000 suitable profiles identified for outreach, the task included multiple touchpoints: screening, negotiation, legal contracting, follow-ups and payments. A traditional, manual approach would have required a full-time team working for weeks. There simply wasn’t time for that.
Influeri’s AI-powered platform stepped in to do the heavy lifting. Within hours, our technology scanned millions of TikTok profiles, filtering creators based on niche, authenticity, and engagement - surfacing those who met Alibaba’s precise criteria. Outreach, briefings, contracts, content collection and deadlines were all handled through automated communication flows, ensuring no time was lost. Real-time dashboards tracked content and performance throughout, giving the campaign team complete visibility into what was working - and allowing them to optimize on the fly.
Delivery and Results
In just seven days, over 100 creators were activated - something a manual team could never have achieved in 1 week. The results were historic. Following the campaign, Alibaba.com became the #1 shopping app in the U.S. App Store, marking a massive leap in brand visibility and user acquisition over the Easter holiday. AI had turned a logistical nightmare into a success story.
With Influeri, Alibaba.com transformed a high-stakes challenge into a record-breaking campaign — without the manual grind. Let AI and automation handle the heavy lifting of creator marketing, so your team can focus on strategy and results. Influeri's AI does it all — in one platform: It finds the right creators, reaches out and negotiates, contracts, sends reminders, tracks performance, and manages payments from start to finish.
