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Segway
In 2025, Segway — a global leader in micro-mobility, powersports vehicles, and consumer robotics — set out to show how its e-scooters transform everyday short trips into seamless, effortless experiences. With urban life moving fast, Segway wanted to demonstrate that commuting doesn’t need to be complicated.
Segway had a simple mission: showing that moving from point A to B shouldn’t be complicated — it should be smooth, intuitive, and enjoyable. To bring this vision to life, Segway aimed to collaborate with creators who could share authentic stories from their daily routines, highlighting the convenience, speed, and freedom e-scooters can offer. The objective was to position Segway as a practical companion for daily mobility, connecting with audiences through relatable, everyday moments.
The campaign centered on two of Segway’s e-scooter models, highlighted through relatable, creator-led content. Creators were encouraged to capture how Segway naturally integrates into their day — favorite routes, routines, and the small conveniences that make city life smoother.
At its core, the campaign celebrated freedom: the freedom to move independently, avoid traffic, and choose the fastest route. Every story was designed to feel natural, showing Segway as a seamless part of daily life rather than just a product.
Campaign Execution
Segway partnered with Influeri to activate carefully selected creators whose lifestyles aligned perfectly and could feature Segway naturally in their content. Influeri managed the full campaign process in close collaboration with Segway—handling creator selection, content planning, and performance tracking—while creators focused on storytelling, ensuring that every piece of content aligned with Segway’s brand and creative vision. The result was authentic content set in real-life environments, showing everyday situations where Segway adds value.
With a creator-led strategy and a streamlined campaign process, the initiative became more than a product showcase – it became a reflection of real life. By partnering with creators who naturally incorporated Segway into their day-to-day, and strategically boosting their content to reach the right audiences, the campaign connected with viewers through stories that felt genuine, relatable, and rooted in freedom. The campaign generated strong engagement, meaningful traffic, and a visible presence in daily life. Most importantly, it reinforced what Segway stands for: freedom, convenience, and practical support for mobility.
